Is Mercedes-Benz worth your investment?
A century ago, two engineers living in Southern Germany named Karl Benz, and Gottlieb Daimler developed a four-stroke petrol engine. A wealthy Austrian businessman named Emil Jellinek ordered many cars in exchange for the name change from Daimler to Mercedes, Jellinek’s daughter’s name.
Emil Jellinek was an entrepreneur and automobile marketer. He promoted these “horseless” Daimler vehicles among the wealthiest and the most arrogant circles of the society in his adopted house, which used to be a meeting place for the “Haute Volée” at that time of Europe and France, especially in the winter seasons. Daimler-Benz AG merged with the American Chrysler Corp., producing the Daimler-Chrysler company in 1998. In 2007, their shareholders voted to change its name from DaimlerChrysler AG to Daimler AG to distinguish between the company brand Daimler and the group’s product brands.
In 2008, a severe economic recession hit the international automobile market, which led to massive, unrecoverable losses among all carmakers. By early 2009, Daimler AG grew its capital stock by ten percent and won Aabar Investments PJSC, an investment group listed in Abu Dhabi, UAE, as their major shareholder. The brand’s sound financial position and strong economic status allowed it to continue investing in research, development, and everlasting evolution of its cars during an unpleasant time of financial recession.
A year later, Daimler AG relinquished the 19.9 percent stake in Chrysler in 2009 and felt more confident in the automobile and transportation market.
Their 3 B-Class F-Cell cars finished a five-month trip around the earth, covering eighteen thousand six hundred and fourteen miles. This incredibly successful experiment convinced Daimler that their technology was now fully ready and in demand for mass production and commercialization.
They introduced the hydrogen fuel cell car into their showrooms in 2014, 12 months earlier than the other major competitor fuel cell car companies.
In 1995, Mercedes Benz re-engineered Professor Ernst Dickmann’s (of Bundeswehr University, Munich) S-Class, a driverless robotic car. This car could exceed the speed of 175 kilometers per hour. Vision Tokyo is a motor show where Mercedes Benz introduced another excellent driverless robotic vehicle in October 2015.
Mercedes Benz markets this five-seat electric van as “a chill-out zone amid megacity traffic mayhem,” reflecting their growing youthfulness. It has mighty and durable 26-inch wheels with glowing hubs. A hydrogen hybrid fuel cell system powers this sleek and stylish van.
According to Gorden Wagener, the Head of Design at Daimler AG, “The purity and sensuality of the Vision Tokyo’s styling define a new interpretation of modern luxury from Mercedes Benz.” Its design is slated to enhance the appeal of the Mercedes brand among the younger generations and give a view into where they plan to go in the future with self-driving cars.
Mercedes Benz has the intention to reduce the emissions of carbon dioxide to zero. For this, it has made a three-step strategy including i) to improve the combustion engines installed in their cars, ii) hybridization of powertrain, and iii) complete electrification of the vehicles using fuel batteries or cells.
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